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Have you used Cloud Paper?
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This Seattle start-up is awesome for a number of reasons.
1) Once I learned how insanely bad for the planet our toilet paper consumption is (most of us will kill 384 trees in our lifetime just for toilet paper, and most of those trees were old growth), I could not un-learn that. Bamboo is fast-growing and ultra sustainable. This is a really easy way to be part of the solution.
2) Their toilet paper is soft. Is it as soft as Charmin? No. But I learned that with tree-based toilet paper the softer the toilet paper, the older the tree it came from. Ugh.
3) They deliver it on a subscription basis, so it's totally convenient and easy.
4) The price seems to be about parity with other toilet papers.