Finally, a dog shampoo that makes our babies smell as fresh as freshly washed human hair! This shampoo leaves our poodles' hair so soft and smelling amazing. We bathe them at least once a week, so we needed a shampoo that was gentle enough on their skin, strong enough to clean all of their poodle hair, and something that smelled amazing. We found it all in this shampoo. When we adopted our labradoodle, he had extremely dry and irritated skin. He now has normal skin and soft hair. I highly recommend this product.