For years I have been addicted to Chap Stick. I kept a tube in my kitchen, bathroom and bedroom. Also in each car and at work. Tubes didn't last very long as I was constantly reapplying throughout the day. I thought that there had to be a better solution. I did some research online and asked around at department stores to find a solution: Jack Black's Intense Therapy Lip Balm. This stuff is the balm!! (okay, bad pun, but it is a great product!). Now I apply lip balm after eating/brushing my teeth. I don't need to reapply until I eat/brush my teeth again. I find that I don't need to apply every time that I drink something (an issue I had with Chap Stick).
It comes in a few flavors (my personal favorite is natural mint and shea butter; which I find to be pleasantly subtle). It also provides SPF25 sun protection. I have purchased this product for friends/family and they have all raved about it.