If you know something about watches you'll know this classic 'Pepsi' bezel is an homage to one of the most famous watches in the world, the venerable Rolex GMT. But even if you can't care less about watches, this new Timex reboot is simply a great durable timepiece for $175 bucks. If you wear it, you signal to the world that you know what you're doing, have great taste, and are smart with your money. The vintage nods in the design warm my heart, and at 38mm width it will look good on everyone.