I love to use this face oil right before bed as part of my night time skincare routine. When I wake up in the morning, my skin feels so supple and soft, plus it has acne busting properties so if you have any skin problems when you go to sleep, it can help to minimize them by the time you wake up. It's on the spendy side, but it lasts a super long time so I think it's totally worth it. Really anything from Herbivore is amazing, plus they're woman owned and local to Seattle.