When I first saw this on Amazon I thought it might be cheezy but I needed something to put my ipad on to read laying on the couch, in bed, sitting in a chair. This is the best simple "Wish I'd thought of this myself" thing ever. And it comes in fashion colors so it sits on our coffee table blending in with the decor. Super light weight, soft and squishy but also firm to the touch at the same time. Everyone who sees this at my house ends up wanting one after seeing it and getting it's usefulness!