Long before I knew co-founders Naomi and Fran personally, I admired their “underwear for all” call. It's so intimate and powerful. These two women do an amazing job of translating their brand through imagery, and really making people feel something. As a small business owner, if you're in it for the money, you're in it for the wrong reasons — in actuality, we're all in it to make people feel something good about themselves. TomboyX embodies that with their clothes - they make their customers feel good about who they are and their place in a loving community.