I care a lot about the picture quality of my TVs. I'm one of those people that can immediately tell of something is "off" in the picture. This is by far the best TV I've ever owned. The picture is amazing. LG OLEDs are the gold standard for picture quality. The previous one I owned needed a lot setup to get the picture just right, but it looks like the fixed that because this was beautiful right out of the box. This is the best TV for those looking for the best picture quality.