This chapter focuses on 70,000 SMB websites that run WordPress, which represents about 45% of the total dataset from prior chapters. Take a close look at how WP performs on a variety of hosting providers, if Cloudflare improves performance, and how plugins/themes impact speed and Google search.
In this chapter I delve into the tricky world of small business website builders, hosting and site speed. Prepare for a deep dive into Squarespace, Weebly and Wix, with a bit of WordPress thrown in for good measure.
I set out to understand which website platforms are the best (and the worst), what drives really fast websites, the state of small business SEO, and how well this stuff correlates with Google SERPs. I’ll even cover everyone’s hot button question - Squarespace, Wix or Wordpress?