Ok, there is a lot of hype surrounding this product, a cult favorite if you will. I finally decided to purchase one when I found it at Costco and on sale. Woooowww! It's cult status is well deserved. I have very thick, very unruly hair that takes for every to dry and blow out. And my blow outs with a round brush and hair dryer just don't look perfect. With the Revlon Volumizing hair brush, that has all changed. It's so easy to do, and my hair dries really quickly which is a huge bonus. When I am finished, my hair really comes close to looking like I got it done at the salon. It's smooth and shiny and straight, but with nice volume. Let's face it, a salon blow out is the gold standard, but this really really comes close.