I was an Asics girls since junior high. Eight years ago I got planter fasciitis and it was suggested I try this new brand of running shoes called Hoka. They were really bulky looking (reminded me of moon boots), but I didn't care, because I needed the support. Once my foot healed I tried to go back to my old brand, but Hoka won me over. I'm been running in Hokas ever since. The good news is they look way better now:)