I discovered this vegan lip balm company by happy accident. Mind you, I'm not even vegan, but I love: (1) that they don't test their products on animals, because I am an animal lover, and (2) 100% of the ingredients they use are ingredients I trust and don't mind putting on/in (let's be honest: you're gonna ingest or soak up anything you put on your lips!) my body, because I'm extremely toxin-conscious.
The third reason I love this company is because every single flavor smells delicious (I went overboard and purchased 12 different flavors between two different orders within one week, and I don't regret it) and goes on smooth, isn't sticky or waxy, nor is too slick that it gets all over my coffee cup. It's the perfect texture for lip balm! Keeps my lips hydrated, as I am perpetually dehydrated, despite my best efforts to drink 64+ oz water each day. Plus, the tinted cherry lip balm really does add a nice tint to my lips to help give my face some color on all the Zoom video meetings I need to be on throughout the day, and I don't need a mirror to quickly apply it, which was not the case for the wand-based lip glosses I was previously using!
The fourth reason I love this company is because the shipping is incredibly fast. Granted, shipping is not free (I paid $3.50 for the slowest option), but I received both my orders within 3 business days, and they included some surprise freebies, including full size product! Plus, they use USPS for shipping, and I don't mind paying to support the USPS!